In my business, I wear a lot of hats. My clients need a lot from me, so I deliver. I’m a writer, an editor, a consultant, a manager, and a designer among many other things. While I’m always striving to get better at each of those roles, some play better to my strengths than others. Continue reading “Stop Giving Your Customers a Reason Not to Hire You.”
You’re shooting yourself in the foot if you’re a construction business owner that doesn’t take marketing seriously. As the heart of your company, you have to wear a few hats, so get fitted for your “marketing” cap..
I watched an alarming video on YouTube recently. An owner of a construction company was proudly showing off his employees’ work. And excellent work, it was. Dead straight lines and a clean job site. Awe-inspiring stuff.
I’d never hire him on one of my job sites or to work at my home.
How can I say that, you ask? If the work was spot-on and the job site was immaculate, what could be the issue?
His lack of professionalism. Let me explain.